PathForward Psychics
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Privacy Policy

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This Online Privacy Policy & Legal Statement (the "Policy") applies to, ("" or the "website"). It is designed to enforce our commitment to the privacy of your personal information, and let you know how we collect and use it. It also provides certain required information to residents of the State of California, the European Economic Area (EEA) and the United Kingdom (UK). This Policy applies only to activities on and not to any sites we may link to. By using the website, you accept our Policy. We may revise it at any time by updating this policy on our website and/or our mobile app. If you have any questions regarding this Policy, please contact us at the address below or click here.
Re: Privacy Policy
P.O. Box 794
Langhorne, PA 19047

How We Protect Your Privacy

PathForward is committed to protecting your privacy and uses some of the most sophisticated security software commercially available. Any personal information you submit to us is sent through a secure channel, using SSL/TLS (Secure Sockets Layer/Transport Layer Security) encryption. You can verify this by viewing and/or clicking on the security seal icon visible on the order page.

To verify that your browser is in secure mode, you can check the URL address bar at the top of your browser. This line should show the first characters as "https" when a secure connection has been established, rather than the "http" which indicates that a connection is not secure. Finally, you can also check for a "padlock" or a "key" icon in the Top Right-hand corner of your browser window. To review security features, double-click on the icon.

In regard to interaction with certain services available on, some written communications, such as the messages from advisors in your account, may be monitored by PathForward Psychics for quality assurance and legal compliance purposes. PathForward Psychics does not screen or edit the content of communications between members and Advisors during online chat readings.

Information we collect:

When you purchase online, we collect and store the following personal information:

  • Email Address
  • Name
  • Billing Address
  • Telephone Number
  • Credit Card Information

We also collect and store the following technical information when you visit our site:

  • IP Address
  • Browser Type
  • Site Usage

Why do we collect personal information?

We collect your personal information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows us to provide you with easy access to our products and services as well as programs and information that may be of interest to you. You always have the opportunity to unsubscribe from promotional emails by following the instructions included in each marketing email or by changing your communication preferences in your account.

(a) Information that you provide to us

As a general matter, you can browse in our website(s), mobile app and telephone systems without submitting your personal information to us, although we may receive and collect certain personal information automatically, as outlined in the Information We Collect section of this Privacy Policy, including analytics regarding our websites, information your Internet browser automatically sends when you visit our websites, and information collected by cookies.

However, there are a number of circumstances in which you may need to provide us with your personal information. The most common of these circumstances include:

  • Making a purchase or placing an order
  • Using PathForward Website, Devices and Apps for certain purposes where the website, device or app request your personal information
  • Creating an account or joining the PathForward In Sight Rewards Program
  • Contacting Customer Support
  • Entering a sweepstakes or contest
  • Signing up for promotional and/or marketing communications
  • Responding to a survey

A summary description of each of these circumstances below.

Making a purchase or placing an order

When you make a purchase online, through our telephone system or our customer support experts, you will need to submit personal information to us.

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Using PathForward Website

In order to use certain features of the PathForward Website, you may be required to create a password-protected user account and provide us with personal information when you do so.

Creating an account or joining the PathForward In Sight Rewards Program

When you enroll in our PathForward In Sight Rewards Program, we will ask you to submit personal information as part of your customer profile. We will store and use this information to administer the programs and services in which you choose to participate, and as permitted by this Privacy Policy.

Contacting Customer Support

When you contact customer support, we may ask you to provide, or confirm, personal information so that we can better serve you.

Entering a sweepstakes or contest

If you enter a sweepstakes or contest, we offer, we may ask you to provide personal information so that we can consider your entry and, if you win, so that you may redeem your prize.

Signing up for promotional or marketing communications

You may sign up for our newsletter and promotions for which we will ask you to provide personal information such as an email address, phone number and/or mailing address.

Responding to a survey

When you respond to a survey, we may ask for personal information to share any bonus or reward for your participation.

(b) Information automatically collected

There are circumstances in which we automatically receive and collect information from you. The most common sources of this information include:

  • Web server logs
  • Cookies
  • Pixel tags or clear GIFs
  • Third-party web analytics services
  • Targeted advertising
  • Geolocation, including general and precise location information
  • Your interactions with our emails and texts, and with our messages through push and online messaging channels
  • Details of your interactions with our customer support center, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
  • Device and software characteristics (such as type and configuration), connection information, statistics on page views, referring source (for example, referral URLs), IP address (which may tell us your general location), browser and standard web server log information

For your convenience, we have provided a summary description of these circumstances below.

Web server logs

When you visit the PathForward Website, our web servers may automatically log information that your browser sends us. For example, we may receive and collect: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access the PathForward Website; and the Internet address of the website from which you linked directly to the PathForward Website. We may also collect information regarding search queries run on the PathForward Website. We use this information to monitor the usage of the PathForward Website(s) and as necessary for our business.


Like many online sites, we and/or our third-party providers use cookies to recognize you as you use or return to the PathForward  Website(s). This is done so that we can personalize and enhance your browsing and shopping experience. "Cookies" are small files that are placed in your browser to collect information about your activities on the PathForward Website. Cookies help us to: (1) speed navigation, provide you with content that is tailored to you; (2) remember information you gave us so that you do not have to re-enter it; (3) determine the effectiveness of some of our third-party partners' marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of ads displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. By not using cookies, some PathForward Website features and services may not function properly.

Pixel tags or clear GIFs

We may use sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to determine the effectiveness of our e-mail and advertising and marketing efforts. For this purpose, we tie the pixel tags and clear GIFs to personally identifiable information. We may also collect information regarding the links within such marketing materials that you click on and statistics your activity on our website following such marketing.

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Third-party web analytics services

We work Service Providers (as defined below), including but not limited to Optimizely, and Google Analytics, to help us better understand how you use the PathForward Website. These Service Providers will place cookies in your browser to collect information such as how you were referred to the PathForward Website, how you navigate around the PathForward Website, what pages you view on our website, and what traffic is driven by various marketing methods. This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow Service Providers to collect your credit card information, e-mail address or password information. These Service Providers may only use your personal information to perform services for us and may not share your personal information with anyone else, or use it for any other purpose, except on an aggregated, non-personally identifiable basis.

To learn more about the privacy practices of Google, you may review its privacy policy. To disable the Google Analytics cookie and other Service Provider cookies, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. You can opt out of Google Analytics tracking at Google Analytics' currently available opt-outs for the web.

Targeted advertising

We may partner with third-party advertising networks that collect IP addresses, unique device identifiers (UDIDs), browser type, operating system, time zone, country, referring pages, and other information through the use of cookies, web server logs and pixel tags on PathForward Website, emails and on third-party websites and emails. They use this information to provide you with advertisements that are customized to your particular preferences, including for companies that are not affiliated with us. You may see these advertisements on third-party apps and websites, and across different devices you use. We may use this process to help us manage and improve the effectiveness of our marketing efforts.

Please understand that PathForward does not control these third-party cookies, and you should check the privacy policies of third-party advertising networks to see whether and how it uses cookies.

Who we share your information with:

We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services, to personalize and optimize our service, to process credit card transactions or other payment methods, to provide customer service, to collect debts, to analyze and enhance data (including data about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services. A Service Provider’s use of such information is restricted by confidentiality agreements between PathForward and such provider.

We may share personal information with the third-party companies we work with for our purposes, though in general we do not share personal information about you with third parties for third-party marketing or advertising purposes. We may also share other information in our discretion, including automatically collected information, which may be used by third parties for third-party marketing, advertising, and other purposes.

Additionally, in special circumstances, your information may be shared with others in order to voluntarily comply with applicable laws, cooperate with law enforcement and protect the interests or safety of or other visitors to this site.

At some point, PathForward may sell or transfer subsidiaries, divisions or business units. If any such transactions occur, customer information relating to the transferred unit would likely be one of the transferred business assets. Also, if PathForward or substantially all of its assets were acquired by another entity, customer information would be one of the assets transferred. However, any information transferred in these situations would remain subject to the terms and conditions set forth in the Privacy Policy in effect at the time of collection of the information (unless the customer consents otherwise).

Use of our services; confidentiality and disclosure

Except as described in this section, PathForward will not knowingly disclose the content of the interactions between our members and psychics. By making use of our telephone, chat, video and messaging services you consent to the content of these communications being recorded and/or saved privately for your protection and quality assurance. You can opt out of recordings by logging into the My Account section of our website and changing your Personal Info.  If you so opt out, doing so will cause your voice not to be recorded, but the voice of your psychic will continue to be recorded. 

We take our members’ privacy seriously, but there are certain circumstances in which we may disclose the content and/or recording of the interactions between our members and psychics to a court or government agency or in connection with legal proceedings.  The circumstances in which we may do this include, but are not limited to: 

  • In response to a warrant or subpoena
  • If compelled by a court 
  • In connection with legal proceedings between a member and us, to the extent necessary to substantiate a claim or defense 
  • In order to prevent, detect or report fraudulent use of our services
  • If a member requests that we make a disclosure
  • If we believe that a member or someone else is at risk of physical harm 

We undertake no affirmative obligation to disclose the content and/or recording of a conversation in the above scenarios, but we reserve the right to do so. 

How to be added or removed from our marketing lists

If you would like to be removed from PathForward marketing communications lists, please provide us with the contact information required via any of the methods listed below so that we can promptly and accurately process your request. (In cases where we lack the necessary information, we will make our best efforts to comply with your request.)

  • Sign in to your member account then click on Communication Preferences. You will have the option to uncheck the appropriate options for postal mail, and/or email.
  • Send an email to us at indicating your preferences.
  • Call our Customer Support Center at 1-866-866-5949, where Customer Support Experts are available to help you 24/7.
  • Write to us at:
    Attn: List Manager
    P.O. Box 794
    Langhorne, PA 19047

Once you have set your communications preferences, you may change them by using any of the above methods.

Notice to Non-United States Residents

The Path Forward business is based in the United States and our website(s) and app(s) are hosted in the United States and may be hosted elsewhere from time to time.  Although we take appropriate, industry-standard steps to protect your personal data and we comply with all laws and regulations applicable to us, by providing your personal data to us, you are voluntarily exporting your personal data outside your country of residence.  Please be aware that we take appropriate steps to protect your personal data, and that we will process and store your personal data in line with this policy.  In addition, certain legislation from your country may be applicable to us or we may voluntarily comply with your home-country legislation.

Notice to Residents of the State of California, the European Economic Area (EEA) and the United Kingdom (UK)

The California Consumer Privacy Act (CCPA) provides certain rights to those residents in the State of California with respect to the collection, processing and storage of their personal data.  The General Data Protection Regulation (GDPR) gives similar rights to residents of the EEA, and the UK Data Protection Act (2018) (DPA) gives similar rights to residents of the UK.

Although each piece of legislation is distinct, each offers similar protections to consumers or data subjects, including:

  • The right to know what personal data is being collected and processed, and the reason for the collection and processing
  • The right to receive a copy of your personal data held by us
  • The right to correct any errors in your personal data held by us
  • The right to the deletion of your personal data (sometimes referred to as “the right to be forgotten” in the EEA and UK)
  • The right to prevent the sale of your personal data

The right to know what personal data is being collected and processed, and the reason for the collection and processing.  The CCPA, GDPR and DPA require companies collecting and processing personal data to disclose the data collected and processed, and the reason for the collection and processing.  Please see “Why do we collect personal information” above for this information.

The right to receive a copy of your personal data held by us.  You have the right to request and receive a copy of your personal data held by us.

The right to correct errors in your personal data held by us.  You have the right to request that we correct any errors in your data held by us.

The right to deletion of your personal data.  You have the right to request the deletion of your personal data that we hold.  This right is not absolute; we may retain certain data when we have an appropriate reason for doing so – for example, to respond to legal claims, to ensure compliance with applicable law and regulation or to ensure that past customers cannot claim new-customer promotional pricing.  Any data that we retain for the limited purposes allowed by law will only retained for those limited purposes, and access will be limited to only those with a need to access that information.

The right to prevent the sale of your personal data.  The CCPA specifically gives consumers a right to prevent the sale of their personal data to third parties.  PLEASE NOTE THAT WE DO NOT CURRENTLY SELL PERSONAL DATA TO THIRD PARTIES, NOR HAVE WE DONE SO IN THE TWELVE MONTHS PRIOR TO THE DATE OF THIS PRIVACY POLICY.

How to Make a Data Privacy Request (Including for Deletion of Personal Data)

If you are a resident of the State of California, the EEA or the UK, you may make a data privacy request by calling Customer Support at +1.866.866.5949 or by sending an email by clicking here.  If you call our Customer Support team, the team member helping you will ask for pertinent details to begin processing your request.  You should be prepared with your account information and with the type of request you are making (see previous section).  Please be explicit and mention that you are making a data privacy request in accordance with law or this policy in order to avoid any confusion about the type of request being made.

If you decide to send an email to us, please be sure to provide the following information:

  • Your name
  • The email address on your account
  • The telephone number on your account
  • The type of request you are making (see previous section).

Once we have your request, we will need to verify that the account holder made the request before proceeding.  This is necessary in order to protect your personal data against unauthorized disclosure or deletion.  If you call our Customer Support team, we may be able to confirm your identity when you call.  If you email us, we will likely contact you to confirm your identity by using the contact details we have on file for you.  In some circumstances, we may request that you upload a copy of government-issued identification to a secure website before we proceed with your request.

Once we have received your request, it may take up to 30 days to process your request.  In some circumstances, it may take longer, in which case we will communicate with you and provide a timescale for completion.   If you have requested a copy of your personal data, we will provide instructions to securely download that data once it has been prepared.

Request for Deletion of Account or Personal Data

If you request the deletion of your personal data, we will discuss this with you to ensure you want your personal data to be deleted.  For example, you may just want your account to be closed, or for your credit card details to be removed from our systems.  This can be accomplished without the deletion of your personal data.

Sometimes customers request the deletion of their data and then request that their accounts be restored at a later date.  If your data has been deleted, it will be impossible to restore your account.  If your account has simply been closed, however, our Customer Support team can submit a ticket to reopen your account if you request it.

Please note that we will retain limited amounts of data, including to ensure that past customers do not obtain promotional pricing that is available only to new customers.  Requesting deletion of your personal data will not enable access to new customer promotions. You may make a request by calling Customer Support at +1.866.866.5949 or by sending an email by clicking here. 

Revisions to this Privacy Policy

PathForward reserves the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on our website. Your continued use of these properties following the posting of changes to these terms means you accept these changes.

Effective Date

This Policy is effective September 14, 2022.

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